About Us

Welcome to 12 Jewels Apparel, where fashion meets empowerment. We are a forward-thinking ecommerce store that believes in the power of clothing to inspire and uplift. Founded in 2017 in Newark by Reshad Rease, our mission is to provide fashionable and empowering clothing that allows individuals to express their unique personalities and embrace their freedoms.

At 12 Jewels Apparel, we understand that clothing is more than just fabric and threads. It is a statement, a form of art, and a reflection of who we are. That's why our collection is carefully curated to offer not only style and comfort but also powerful messages of ambition, innovation, and the pursuit of dreams.

Step into our virtual store and explore a world where fashion meets purpose. From the Champion Christ Artsy Sporty Tee, designed to ignite your inner champion, to the "Dreamerz and Builderz Club USA" Hoodie, crafted to celebrate the dreamers and builders of tomorrow, our products are designed to inspire and empower.

Just like the forward thinkers of fashion and art, we believe in pushing boundaries, lifting ceilings and challenging the status quo. We invite you to join us on this journey of self-expression and empowerment. Let our clothing be your armor as you conquer the world, break barriers, and leave your mark.

Whether you're a dreamer, a builder, or a visionary, 12 Jewels Apparel is here to support you on your path to greatness. Together, let's embrace our individuality, celebrate our freedom, and make a statement that goes beyond fashion.

Join the movement. Be bold. Be empowered. Be a part of 12 Jewels Apparel.